Glossary

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

C

Contact

An individual user record is a participant in one or more Kerauno Launch campaigns or messaging efforts.

Contact Groups

Multiple contacts combined into a single group to allow for bulk messaging, drip campaign management, or scheduled list distribution.

D

Dedicated Short Code

This number is used for one organization only. It cannot be used by any other entity to send SMS communications.

Drip Campaign

Allow users to send a series of timed text messages to anyone who joins a Group connected to that campaign.

G

Group Message

Customizable message to a group of people (multiple contact groups / contacts / mix & match).

K

Keyword

Unique custom word such as 'DEALS' that help grow contact lists. Contacts opt in to receive promotions, notifications, or information by texting in a designated Keyword.

L

Long-Code

Also known as a Textable Number, this 10 digit number is used to send and received text messages. Long codes are great for conversation-style messaging. Long Code numbers are used for only one organization.

M

MMS

Multimedia Messaging Service (MMS) is a means of sending messages via mobile device over cellular service that includes multimedia such as a single photo, multiple photos or even video.

O

Opt-Out Contacts

Mobile telephone numbers that have opted out on their own by replying 'STOP', 'REMOVE', 'OPT OUT' or 'CANCEL' to your messages or have been added to the opt-out list in the Contacts dashboard.

S

Shared Short Code

This number is shared by other organizations engaging in SMS communications. Limitations may occur when using a Shared Short Code number because other companies may already be using desired Keywords or Sub Keywords.

Short-Code

A 5 or 6 digit number that is used to send and receive text messages. Short codes are great for sending bulk messages. A short-code is required for any type of automated message, such as scheduled messages or drip campaigns. A Short Code number may be dedicated or shared.

SMS

Short Messaging Service (SMS) is a means of sending text only messages via mobile device over a cellular service.

Sub-Keyword

Allow for custom responses for additional words that follow a primary Keyword. They work in the format 'Keyword' 'Sub keyword' separated by a single space.

W

Widget

A Widget includes embeddable website HTML or CSS to allow users to opt into Launch via web pages.