An individual user record is a participant in one or more Kerauno Launch campaigns or messaging efforts.
Multiple contacts combined into a single group to allow for bulk messaging, drip campaign management, or scheduled list distribution.
Dedicated Short Code
This number is used for one organization only. It cannot be used by any other entity to send SMS communications.
Allow users to send a series of timed text messages to anyone who joins a Group connected to that campaign.
Customizable message to a group of people (multiple contact groups / contacts / mix & match).
Unique custom word such as 'DEALS' that help grow contact lists. Contacts opt in to receive promotions, notifications, or information by texting in a designated Keyword.
Also known as a Textable Number, this 10 digit number is used to send and received text messages. Long codes are great for conversation-style messaging. Long Code numbers are used for only one organization.
Multimedia Messaging Service (MMS) is a means of sending messages via mobile device over cellular service that includes multimedia such as a single photo, multiple photos or even video.
Mobile telephone numbers that have opted out on their own by replying 'STOP', 'REMOVE', 'OPT OUT' or 'CANCEL' to your messages or have been added to the opt-out list in the Contacts dashboard.
Shared Short Code
This number is shared by other organizations engaging in SMS communications. Limitations may occur when using a Shared Short Code number because other companies may already be using desired Keywords or Sub Keywords.
A 5 or 6 digit number that is used to send and receive text messages. Short codes are great for sending bulk messages. A short-code is required for any type of automated message, such as scheduled messages or drip campaigns. A Short Code number may be dedicated or shared.
Short Messaging Service (SMS) is a means of sending text only messages via mobile device over a cellular service.
Allow for custom responses for additional words that follow a primary Keyword. They work in the format 'Keyword' 'Sub keyword' separated by a single space.
A Widget includes embeddable website HTML or CSS to allow users to opt into Launch via web pages.