Various SMS guidelines and compliance regulations have been developed to ensure consumer protection from messaging abuse and SPAM:
Cellular Telecommunications Industry Associate (CTIA)
This 501(c)6 nonprofit trade association represents the wireless communications industry. CTIA advocates for legislative and regulatory policies at all levels to improve the countries wireless industry. The CTIA has developed a guideline document for Messaging Principles and Best Practices.
Telephone Consumer Protection Act (TCPA)
Enacted in 1991 by Congress, the Telephone Consumer Protection Act (TCPA) is the primary anti-telemarketing law in the United States and encompasses text messages as they are considered a communication tool similar to telephone calls. Read the full Telephone Consumer Protection Act mandate .
Federal Communications Commission (FCC)
The FCC focuses on protecting consumers from unwanted SMS messages and enforces the TCPA. Read the full FCC ruling on Robocalls and Telemarketing.
SMS Guideline Overview
In addition to the guidelines and various entities described here, be sure to thoroughly review your Kerauno Launch contract language for regulatory information prior to building Campaigns and sending messages.
|Call to Action|
|Consumer Opt-In||Collect confirmation of consent to send messages.|
|SMS Consent Confirmation Message||Automatically send a confirmation message when a Contact signs up via Keyword or widget.|
|SMS Message Violations||Messages failing to provide the following are in violation:|
Message Handling violations:
|Words to Avoid|
|Sweepstakes and Contests|
Because both state and federal laws regulate sweepstakes, organizations are encouraged to speak with their Legal department prior to creating any sort of contest campaign within Launch.
List of Approved CTIA Abbreviations
|Per Month||Mo, ea. mo., or /mth|
|Message and Data Rates May Apply||Msg&Data Rates May Apply|
Messaging Best Practices
In addition to following the SMS Guidelines above, be sure to follow these additional marketing standards when sending SMS messages:
- Provide value to your Contacts with each message by sharing useful news and exclusive discounts. Share content that is exclusive to SMS recipients.
- Include a Call To Action in each message encouraging your audience to participate in a specific manner.
- Only send messages during regular business hours. Messaging before 8am and after 7pm should be avoided. Also be mindful of Contact lists that span multiple time zones.
- Do not send messages too often. When using a Drip Campaign, schedule 2-6 SMS messages per month. Any more than that may seem repetitive and annoying.
- When referencing online purchase content, include an embedded URL in the message directed to a secure Widget or Payment Card Industry (PCI) compliant gateway for payment processing.
Learn about the Advantages & Disadvantages of both Short and Long Codes.